
For many users, car rentals are a journey filled with doubt and frustration. To fix it, we must first feel what they go through.
Users didn't understand their rights unless they had an issue after renting a car.
Based on 20 participants, there are only 4 users who didn't have problems after renting a car.
Renting a car experience is improvable.
There's a need for renting cars.

Before You Even Noticed It...

Stakeholder priorities against user needs
Qualitative and Quantitative Together
Never Stop Identifying Issues
Balancing Simplicity and Clear Structure