Giving tech a human pulse
I don’t rush to solutions. I question, explore, and reframe, because the right problem is where good design begins.
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Precision, Play, and Persistence built this.
I usually let my work speak for itself, but let’s be clear: this didn’t happen by coincidence.
Who is Shatha? ✨
Shatha is a Senior UX/UI Designer with 4 years of experience crafting user-centered digital experiences across diverse industries. Skilled in many areas, she loves exploring new experiences, creating impact, and enjoying life.
Based in Riyadh,
Saudi Arabia
Passionate about creating and sharing knowledge
Creativity sparked
by curiosity.
Interested in implementing AI solutions
problem-Solver 🧩
Confident presenter 🗣️
Proactive ⚡️
Open to feedback ❤️
Strategic thinker ⚙️
Team player 🤜🤛
Mentor & leader 👏
Skills Set 🪄
While skills can be hard to quantify, I’ve aimed to be honest and transparent about the abilities I’ve been recognized for.
I am Shatha
4 years in UX/UI design—and I still see every project as a chance to turn the ordinary into extraordinary.
A quote that inspires me
"Innovation distinguishes between a leader and a follower."
Steve jobs
Hala I'm Shatha 👋
Designer, strategist, and curious mind exploring creativity, technology, and human experience. ✨
Product Designer
Design Strategist
Workshop Facilitator
Art Director
Decision
Maker
Maker
🌍
Living
Riyadh
Helping UX designers find trusted Arabic sources.
Workspace
A Place Where I Can Bring My Best Ideas to Life.
2021
Designing since
Coffee
is non-negotiable ☝️
Reading
always something new.
Football
tactics fascinate me.
Building
Brick by brick.
Morning
My favorite time to think.
Values ⭐️
Ownership
Clarity
Craft
Impact
Curiosity
Reading
Currently ⏳
Reading
Done ✅
Reading
Done ✅
Reading
Done ✅
What's on my desktop
Brand Direction
Portfolio v3
Matla
Next Big Thing
Learning
Currently ⏳
Last Capture
Even my mouse pad got a Procreate makeover.
Role 1️⃣4️⃣
If it needs explaining, simplify it.
Currently Curious About
Great design
tells a story
Here I ‘m sharing, thoughts, ideas and Experiences
Linkedin
UX/UI Workshop
Knowledge Transfer to IT Department
Learning Path
IDEO U | Human-Centered insights
SAIP Certificate
Recognized for registering two innovations
Innovation Certificate
Archimedes Gold Award in Innovative Product Design
Meaningful Steps
🎨
Favourite Colors
English CV
Download
Arabic CV
Download
Hala I'm Shatha 👋
Designer, strategist, and curious mind exploring creativity, technology, and human experience. ✨
🌍
Living
Riyadh
Helping UX designers find trusted Arabic sources.
Workspace
A Place Where I Can Bring My Best Ideas to Life.
Values ⭐️
Craft
Ownership
Clarity
Impact
Curiosity
Reading
Currently ⏳
Reading
Done ✅
Reading
Done ✅
Reading
Done ✅
What's on my desktop
Learning
Currently ⏳
Role 1️⃣4️⃣
If it needs explaining, simplify it.
Last Capture
Creative Playground
Even my mouse pad got a Procreate makeover.
Currently Curious About
🎨
Favourite Colors
Great design
tells a story
Here I ‘m sharing, thoughts, ideas and Experiences
Linkedin
UX/UI Workshop
Knowledge Transfer to IT Department
Learning Path
IDEO U | Human-Centered insights
SAIP Certificate
Recognized for registering two innovations
Innovation Certificate
Archimedes Gold Award in Innovative Product Design
Meaningful Steps
English CV
Download
Arabic CV
Download
Designing things people feel.
Based in Riyadh.
Mentally everywhere.
Probably overthinking a tiny detail right now.
Designer, strategist, storyteller, and curious mind exploring the intersection of creativity, technology, and human experience.
Skip to CVWhat Shapes My Thinking
The Patterns Behind Meaning
The things that wire how I think, decide, and create.
Curiosity & Research
I rarely stop at the first answer.
Research, observation, and asking "why" shape how I think and create. Every rabbit hole is a design insight waiting to happen.
Human Nature
The things people don’t say out loud.
Like a fish in a bowl… observing everything. Fascinated by what people feel, notice, avoid, and remember.
Exploration
Best ideas come from connecting unrelated worlds.
Multidisciplinary thinking isn't scattered. It's the method.
Storytelling
Structure is just a story waiting.
Cinema, narrative, sequence — I bring storytelling instincts into every design decision.
Playfulness
Creativity feels lighter when curiosity leads.
I take the work seriously. Not myself.
Precision
Tiny details change everything.
How an experience is remembered lives in the margins others skip.
The Story
Building Journey Blocks
Observation
Quietly noticing everything around me has shaped the way I think, create, and connect ideas together.
Language & Meaning
My love for Arabic literature and language shaped the way I think about emotion, expression, and nuance.
Loving taught me that meaning is often hidden in the smallest details.
Observation
Quietly noticing everything around me has shaped the way I think, create, and connect ideas together.
Research & Reading
Over time, curiosity became less of a trait and more of a way of navigating the world, through reading, research, observation, and constantly exploring unfamiliar ideas.
UX in my life!
Over time, curiosity became less of a trait and more of a way of navigating the world, through reading, research, observation, and constantly exploring unfamiliar ideas.
Observation
Quietly noticing everything around me has shaped the way I think, create, and connect ideas together.
Field of Expertise
Designing Beyond Boundaries ✨
Deep in craft. Wide in thinking.
UX Design
UX Writing
Where words carry the experience
I write to guide, reassure, and connect, turning interactions into something users understand and trust.
UI Design
Making clarity feel effortless
I shape complex ideas into interfaces that feel simple, intentional, and easy to move through.
Visual Design
Seeing what others might miss
I use color, balance, and detail to bring meaning forward, not just make things look good.
Product Managment
Turning vision into outcomes
I’m actively applying product thinking in my work, bridging design, priorities, and impact.
A full case study is coming soon. In the meantime, you can explore the product here.
UX Strategy
Designing with purpose and direction
I connect user insight with business intent to create experiences that don’t just work, but matter.
Giving tech a human touch
Curiosity-driven design — I love turning insights into meaningful, user-centered solutions. ❤️
UX Design
Curiosity-driven design — I love turning insights into meaningful, user-centered solutions. ❤️
UX Design
— built in layers like a perfect cake.
When design and words team up, users don’t just visit — they explore with confidence.
Communication bridges design and understanding — and my UX writing keeps strengthening that bridge 🔤.
UX Writing
Communication bridges design and understanding — and my UX writing keeps strengthening that bridge 🔤.
UX Writing
...using a language everyone gets,
Beyond UX Designs, I design interfaces that improve and solve problems.
I turn data into clear, engaging UI through visual design 🎨📱.
UI Design
I turn data into clear, engaging UI through visual design 🎨📱.
UI Design
Designing clean interfaces with visual touches that elevate every pixel.
...Like a cherry topped with the right visuals.
Designing visuals trained my eye to see beauty in colors and shades differently 🎨.
Visual Design
Designing visuals trained my eye to see beauty in colors and shades differently 🎨.
Visual Design
Committed to developing my UX strategy skills to propel my career to new heights.
Building UX that wins hearts and goals.
I align UX with business goals to drive smart decisions and real value 🤝.
UX Strategy
I align UX with business goals to drive smart decisions and real value 🤝.
UX Strategy
Flip me
for more
for more
Meaningful Steps
Milestones That Moved the Experience Forward.
UX/UI Workshop
Knowledge Transfer to IT Department
Learning Path
IDEO U | Human-Centered insights
Workshop
UX UI Design workshop with Code lab
SAIP Certificate
Recognized for registering two innovations
Innovation Certificate
Archimedes Gold Award in Innovative Product Design
Design Sprint Facilitator
Facilitator in a weekly sprint-based innovation program for Awqaf employees
Working process
Where User Experience Meets Business Growth.
UX Research & User Insights
I don't assume. I ask, observe, and listen.
I look for the gap between what people say and what they do.
The research never stops, it just changes shape.
UX Strategy & Design Thinking
I start with the problem, not the solution.
I connect the business to human need, then design the bridge.
Every decision has a reason. I know what mine are.
Usability & Interaction Design
I design for the person who mostly won't read the instructions.
I think in flows, not screens.
Every interaction is a decision, make it the right one.
Collaboration
I speak developer, stakeholder, and user, fluently.
The best ideas rarely come from one person.
I make sure everyone knows where we're going and why.
Product Impact
I care about what happens after launch.
Good design solves today's problem without creating tomorrow's.
Playful thinking. Purposeful results.
The Full Story
Want the complete picture?
English CV
Download
Arabic CV
Download
