About Sayyar

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Smart Agents Creator
From Knowledge to Conversation
Basic info
Where AI Meets Human Needs

A platform allows users to create custom chatbots trained on their own data (documents, URLs, etc.) and embed them on websites or use them for internal automation.

Research strategy
What Could Go Wrong? Researching Before It Does
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A lean research strategy guided early UX decisions.
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Quick usability tests helped catch major friction points.
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Creating a minimal and modern experience.
Project Overview
The Story Behind the Work

This project was a journey where I stepped in as a Lead Product Designer to shape both strategy and direction from the ground up.

Working with Lean UX, I moved through continuous loops of learning and refining, starting with user interviews and gathering both quantitative and qualitative insights, then aligning closely with developers to ensure every decision was practical and buildable.

At the same time, I defined a soft identity for the product, shaping its colors, typography, icons, and UX writing tone from scratch.

The journey is structured in four stages:

Insights Gathering → Interface Planning → Design Execution → Testing & Iteration

The outcome made the journey meaningful for me, and I hope it feels the same to you. ✨

Timeline

2025 - 4 Months

Team

CEO, PM + 5 Engineers

Scope

Product Discovery • Knowledge Architecture • UX Strategy • Interface Design

Interviews
What’s the one question that leads to better experiences?
68%

Said core features are easy to find, but advanced features require

57%

Faced a learning curve when setting up their first chatbot without clear guidance.

83%

perceived the platform as trustworthy or very trustworthy during first use.

Persona
Turning Insights into Characters

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Benchmark
What do users actually experience across similar platforms?

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Usability
Reliable services built on safety and high standards.

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Feature in deatil
Customizable Chat Interface & Widget Style

To explain the process, I broke down one feature and highlighted the four aspects I carefully evaluated during the project.

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Solutions
Customizable Chat Interface & Widget Style
Solutions
Customizable Chat Interface & Widget Style

Guided Agent Creation Workflow

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Pre-Built Agent Templates

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AI Models Aligned with Regional Regulations

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Real-Time Agent Testing

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Blue

#57C2F3

Dark Blue

#126CC8

Light Purple

#E1D3FF

Dark Purple

#BCA4EE

Pink

#F6AED3

Dark Pink

#CF5895

Sora

Typeface

IBM Plex Sans Arabic

Results & Impact
Wrapping Up the Design Journey
Strengthened Retention & Long-Term Engagement
By focusing on ownership, satisfaction, and confident use through my design choices, I encouraged users to return more often and explore multiple features. My work established lasting habits and reduced churn.
Impact Metrics:
⬆️ 60% of users returning within the first month
⬆️ 45% of users exploring multiple features consistently
Boosted User Confidence & Satisfaction
Through my design of clear feedback mechanisms, undo/reset options, and intuitive controls, users felt more confident in their designs. My work reduced anxiety and enhanced satisfaction, making them comfortable publishing and sharing their work.
Impact Metrics:
⬆️ Customer Satisfaction Score 4.7/5 average rating on onboarding and customization
👍 25% (users reported less worry about making errors)
Improved Business & Conversion Outcomes
I designed premium, personalized customization experiences that increased perceived value and encouraged plan upgrades. My work directly contributed to higher conversions and reduced support needs.
Impact Metrics:
⬆️ 18% Paid Conversion Rate after experiencing customization features
⬇️ 55% in tickets related to onboarding/setup
Increased Engagement & Exploration
I created interactive tools and real-time previews that encouraged users to explore features and experiment with branding. By giving users control and a sense of ownership through my designs, engagement and repeated use increased.
Impact Metrics:
⬆️ 30% of users using advanced customization tools
⬇️ 15% Average Session Duration per user during initial setup
⬇️ 40% of users trying multiple features beyond the basics
Challenge faced and Lessons
Facing the Final Challenge
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Where User Value Comes First

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Finding the Path

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Knowledge Is Power (A Real Experience)

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More Than Just a First Version