Overview

Inside the Innovation Box

Awqaf created a system based on employees’ real experiences, "He who feels it, knows it." This ensured the system met actual needs and empowered meaningful change.

Interviews

What Patterns Did We Hear from Users?

Interviews outcomes

70 %

Prefer Self-Service Solutions

Interviews show that most users face daily issues they can resolve independently when given the right tools or access to information.

Interviews outcomes

33 %

Expect Guidance in Idea Creation

Users say that receiving support in one to three steps of the idea-creation process helps them move forward with greater confidence.

Interviews outcomes

80 %

Prefer Self-Service via Knowledge Center

Most users want a single place to access information, enabling learning and independent problem-solving.

Objectives

What empowers employees to create, learn, and succeed?

Enhance Knowledge & Expert Accessibility

Improve Visibility & Promote Success Stories

Empower Idea Sharing & Collaboration

Usability Testing

Experiencing Innovation in Action

Usability session 1

Insights

Our aha moment: 90% of users want copyright protection, a clear sign that providing these resources will build even stronger trust.

Usability issue

In the first phase, we split the process into two stages. Users start by adding their idea’s content, then answer a set of questions that explain the idea and its value to employees.

Usability session 2

Usability issue

To strengthen idea protection, we added a registration feature that securely attributes each idea to its rightful owner. Users maintain complete control, with the flexibility to delete, edit, or enhance their ideas.

Insights

Not all users complete the flow or take the time to provide experts with detailed information about their ideas. Even when they say the process isn’t boring, their behavior shows they’re busy and quickly lose interest.

Usability session 3

Solution

By redesigning the idea submission journey into four clear steps, identifying the user’s division, defining the idea’s type and impact, providing a guided space with helpful hints, and confirming successful registration, we’ve created a flow that users find intuitive, engaging, and effortless.The addition of clear, simple language and joyful interactions ensures ideas are submitted fully and confidently, driving higher participation and richer insights.

Usability session 2

Insights

After consistent use, we noticed that some users want more engagement with experts and reminders to complete workshops.

Solution

Adding platform and email notifications to inform users about expert interactions, idea status, and workshop reminders can make engagement and task completion easier while keeping users supported.

Usability session 1

Insights

After noticing that users found lengthy idea briefs boring and time-consuming, we asked: What do users want to read, and how do they want to read it?

Reorganized the idea area based on the submission structure and added color coding for each section according to idea submission categories, improving readability and making it easier for users to scan content.

UI Design

Bringing Clarity, Direction, and Results